Client: AMEC Foster Wheeler
To provide visually stunning images of some new and old processes/services. The current stock of marketing imagery is tired and had been well used. Images will be used to refresh the library and begin to re-populate with some 'high impact' 'people specific' imagery.
Execution and Delivery:
Prior to the shoot we completed a reccie at their NorthWest headquarters, where we discussed opportunities and any potential issues that might hinder a good photo shoot. We spoke about the health and safety implications and undertook a pre-site induction. On the shoot we used Elinchrom Quadra packs (portable studio flash), supplemented with smaller flashguns to add a rim to provide a clean, bright and stylised look. As with a lot of government or institutional buildings, they have a certain 60's / 70's look that tends to dominate the scene. We focused on minimising wider scenes, precluding backgrounds as much as possible and controlled the perspective to create an engaging narrative.
This is a short selection from the final images provided to the client.
The images were very well received. AMEC have recently used some of these images in their internal magazine 'The Beacon'.