Client: Home Instead
Image context and usage
The main theme that we want to portray is that we are professional but not corporate and that we build relationships with our prospective franchisees from the outset, so any ideas you can bring to the meeting would be great. We are looking for 6 key images for the franchise prospectus, but we are also looking to create a library of images of approximately 40 images, plus staff photos that we can use for additional media, including website, PR, etc.
Execution and Delivery:
After an initial meeting and reccie of the Home Instead headquarters, we put together a more comprehensive shoot list detailing the shots required, the rooms needed and the models that would be included. On the day of the shoot we worked closely with the client to ensure that we had just the right look and feel they required. We used a mixture of portable flash and mixed ambient to produce relaxed everyday scenarios that would eventually be used in their brochure (see below). All the staff engaged well with the project, even those who would normally shy away from the camera found a relaxed posture and their personalities shone through.
Results:
Here's a small gallery of images from the final set provided to the client.
Tear sheets & client feedback
“Thank you for the shoot .....you really did a great job and the feedback I've had from the management team has been really positive.”
Rachel Woods - Home Instead Senior Care