Mocking up and retouching to win projects

A good part of being a commercial photographer and winning work, is being able to prove to your client that you’ve got the relevant skills within your team to deliver the project that can meet and exceed the clients expectations.

One of our recent large project wins came from being able to deliver images that have been transformed with retouching. Now, I know my way around Photoshop and was once very proficient at the subtle art of retouching, but these days my skills are best served behind a camera, making sure we don’t need Photoshop to deliver on our promises. There are projects though that can only be delivered with a touch of Photoshop mastery. So for that, I use a dedicated professional retoucher. Not just any retoucher either: Katie Nattrass. Manchester based and supremely qualified, she’s one of the best in the business and on my high calibre projects there’s no one I’d trust more.

Here’s a mock up that shows how an image can be transformed by retouching into something that exudes drama and passion. It’s a little over the top for my taste, but for the prospective client who wants to see possibilites, its perfect.

before

Before

retouch

After