Oldham College Key Workers

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Construction apprentice photography

Oldham College recently ran a fresh recruitment campaign to promote its student involvement and demonstrating its strong links to industry.

We've all witnessed how key workers have become revered through this pandemic and the campaign capitalises on the ability of Oldham College to produce the next generation of Hero workers.

On this occasion, we followed Willmott Dixon's construction apprentice 'Caitlin' around a live construction site, capturing images that show her skills being used in the real world where training and thorough construction knowledge is critical.

Because we were on-location and didn't have access to mains power, I chose to use portable battery-powered external flash lighting to softly illuminate Caitlin and chose to pull down the ambient to darken the overcast skies and drop the distracting details away from the background. This has the added benefit of further intensifying the focus on our subject, as the eye is being drawn to the brightest areas in the image and the dark surround drawing the viewer's attention to this area.

The set of images capturing the activity in the built environment is used on the front cover of the college's new prospectus and features a double-page spread that allows good space for copy and additional feature text to be laid out.

Photographing with editorial placement in mind can win you some great brownie points with the design and layout team. You can see further images from this project by visiting the Oldham College website.