Working alongside marketing and branding experts Picture Smiths, we captured footage of their clients Abra & Co. They are a new independent optician and audiologist brand offering best-in-class eye care encapsulated in a super-chic boutique-style mood.
We were given the brief to create video and stills footage that engaged the audience. Showing off the newly styled modern interiors and clearly demonstrating their expertise in eye care and commitment to customer service.
Videography. I captured a mixture of interviews and B-roll so that Picture Smiths could create a series of social media clips and a main introduction video for the practice. If you'd like to see more commercial videography please visit here.
Picture Smiths created the striking, stylish new branding, so the images and videography were to compliment this new look. I chose angles, compositions and controlled the depth of field to provide context and highlight the subtle interior design. It's quite a small practice, so the challenge was centred around making the most from trying to layer the shots with foreground and create a feeling of depth and space.
