New Ford digital store in Manchester

Working alongside Ford UK and commisioned by MindWorks marketing we captured the brand new Ford digital store designed by Dalziel & Pow. The commercial imagery needed to convey a tech-focused, engaging set up of the store. Modern and fresh.

Located within the Next store in the Arndale Centre – Manchester, we worked late into the evening to capture the concepts of Dalziel & Pow. Designed to feel welcoming, open and warm, the interior features natural finishes and domestic touches such as potted plants, pendant lamps, and artworks all complement the Next concept, again designed by Dalziel & Pow.

The images have been widely used across the automotive sector and prominent social media campaigns; examples below.

Ford UK instagram campaign imagery: