Working alongside Move Marketing we created brand new visuals for Hosokawa Micron Ltd.
They work in the very competitive world of engineering, design and manufacture. Specialising in integrated systems for powder and particle processing, hygienic filling and weighing, high-performance containment, and emerging nanotechnologies.
This project required the creation of stills images and video assets to enable a new website relaunch and brand overhaul.
The challenges of this project were mainly logistically in nature. The production and manufacturing line was subject to change on a frequent basis, so we needed to align our shooting schedule with the floor manager to ensure we had good examples of products and the man power available to feature in the images.
We shoot a mixture of 'hero-style' stills, captured video sequences for editing by the Move team and utilised some internal and external drone capture. This blend of disciplines was needed to build a broad enough image bank and video clips for use later on their marketing and video production.
The Heroes
Whilst on the shoot we created a series of Hero images for Hosokawa to use as headers for each section of the website. The effect of these images is two fold, it creates a really strong visual to grab peoples attention so they read more of the content and also can enable a positive recruitment drive should they need to employ high quality staff at a later date. Having real people featured in your marketing creates trust and engagement.
Here's a look at some of the visuals from their new website including a screenshot of how the images are being used.
The video footage
We created visuals to match a script prepared by Move and confirmed with Hosokawa Micron. We made sure to use the some of the same individuals from the Hero images to provide some continuity throughout their marketing campaign. The visuals were to represent capacity, scale and expertise. We ere very fortunate to have such good weather to work with. The exterior of the facility was captured from the air using a sub 250g drone. We planned the sequences to provide an establishing shot, with a follow into the building to introduction the interior and services.
'Move' delivered the whole project with new visuals integrated into the new website. The client's reaction was one of complete satisfaction and they left some glowing comments about the visuals and service.
We’ve been genuinely impressed with Greg’s work. He’s not only highly professional and reliable, but also brings a creative instinct that sets him apart. We’d been looking for a photographer who could do more than just capture images of our equipment, we wanted someone who could tell a story, with people at the heart of… Read more "The whole experience was smooth, collaborative and thoroughly positive."