Continental Agricultural Tires

continental agriculture logo

Client: Continental Agricultural Tires

The brief:

After a few years out of the agricultural sector, Continental has re-entered the market and requires an image library of high-quality photography and videography that clearly demonstrates their products being used by their customers.

Execution and Delivery:

Visiting farms across the UK we've worked with Continental Agricultural Tires to capture photography stills and corporate video clips featuring their products in challenging agricultural settings.

Working with the farmers directly we've created case study videos that highlight how the tire products help protect the soil from damage and thereby produce more yield. We captured B-roll to supplement the main interview footage adding depth and context to the work discussed.

Alongside the videography component, we've created photographic stills for use in their marketing, which has been used in National Agricultural shows; such as LAMMA (Lincolnshire Agricultural Machinery Manufacturers Association), brochures for clients, and populated the agricultural sector of their website.


This is a short selection of the final images provided to the client.

Stamp out soil compaction video:

This is one of the many case study videos created to educate farmers on the use of the correct tire pressures to prevent soil compaction.

Tear sheets

The images and videos have been used extensively to promote Continental's Agricultural tires to a global audience.

...delivers work that exceeds expectation.

Greg has always been a pleasure to work with. Over the last 5 years, I have worked with him on a number of different projects in different global companies, on each occasion I’ve found he listens to the needs, objectives, and constraints of the project brief, then delivers work that exceeds expectation. He has worked with me and my marketing teams delivering quality work to a very high standard which has been used on international platforms. I would recommend Greg Harding Photography to anyone who wants great results from a marketing project where image matters.

Richard Hutchins - Sales Manager Agricultural Tyres

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