Photography in Marketing

These blog posts are aimed at the marketing process and the role of photography in marketing a product or service. Browse the collection of posts and find out about Greg’s involvement with companies across the UK who are all looking to improve their marketing through the medium of photography.

Email marketing at your own peril

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Email marketing at your own peril

Stepping too close to the marketing edge can be lethal I recently received a marketing promo email from Canon and although they’re usually interesting, I found this particular one pretty appalling. See email below.   As a photographer working in the construction sector, I’m particularly aware of the risks of capturing images in dangerous, difficult and …

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Uncertainty is also known as opportunity

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Uncertainty is also known as opportunity

Change brings about uncertainty but also opportunity After working with a client in a creative capacity for a while, you build a relationship based upon mutual understanding of goals, confidence in delivery and trust that the quality of the product meets the clients expectation. Clients know that quality, reliability and consistency are fundamental factors that …

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A year in pictures 2013

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A year in pictures 2013

Commercial Photographer Manchester a year in review : 2013 Wow! Another year has just buzzed by and after a very busy year of photography assignments, I find it fascinating to look back through the databases of images and pull out images that mean something to me. I love thinking about improving the images, putting myself …

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Carrington Power Station

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Carrington Power Station

Official photography service to ESB’s – Carrington Power Station Back in July Ireland based energy company: Electricity Supply Board (ESB) contacted me in regard to supplying photography services for a 3 year construction project based in Carrington, Manchester. ESB interviewed a number other local photographic services, but finally awarded Greg Harding Photography with the Carrington Power …

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Research Photographer

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Research Photographer

How to be a research photographer My background as a research photographer, forensic photographer and medical photographer has always been useful albeit quite niche, but when I was recently commissioned by Cancer Research UK, I knew that I could definitely add great value to their project trying to capture their scientists at work. I jumped …

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How to improve your photography without picking up a camera

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How to improve your photography without picking up a camera

10 tips to improve your next photoshoot Last time on the blog we talked about pre-visualisation before getting the camera out on set. This time along a similar theme, I’d like to step back a bit and think about what happens even before you’re on the set. When creating marketing photographs for commercial clients, capturing …

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