Marketing
How to improve your photography without picking up a camera
10 tips to improve your next photoshoot Last time on the blog we talked about pre-visualisation before getting the camera out on set. This time along a similar theme, I’d like to step back a bit and think about what happens even before you’re on the set. When creating marketing photographs for commercial clients, capturing ...
Read moreCreating the Advantage
Providing a creative advantage Manchester commercial photographer – Greg Harding was recently commissioned by Salford University to produce a series of images for their ’Salford Advantage’ campaign. The concept behind this was to demonstrate the distinct ‘advantage’ that Salford students and graduates have when studying at Salford University. The project was to use both students and graduates ...
Read moreThe whizz bangs from 2012 at GHP
2012 – a year in pictures It’s that time of year that you slow down, relax and reflect upon the successes of the year just about to expire. And boy, what a year it’s been. It’s only when you stop to look back, do you then realise how far you’ve come. This year has seen ...
Read moreWhat First Impression are YOU making?
Business profile photography and brand impact More recently I’ve been fascinated by branding, as is evident in our last guest blog and wanted to find out more from the experts exactly what impact your profile picture has upon your business brand. So, this weeks guest blogger is Alistair Marshall. He’s a proven Business Development guru, specialising ...
Read moreAs featured in Professional Photographer Magazine
Magazine feature in Professional Photographer For those who don’t regularly subscribe to Professional Photographer magazine, its worth picking up this month as yours truly has a 3 page feature in it. Woohoo! It’s funny sometimes how things work out, as this article happened quiet by accident. I recently got in contact with a professional retoucher ...
Read moreA question of branding. What's in a name?
Have I got a real treat for you. Of great interest to me is the topic of branding. Whether you consciously recognise them or not brands shape our lives and steer our decision making. Businesses rise and fall from their ability to engage their customers through branding, so I’m very pleased to welcome David Hensley of Hensley ...
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